Recent Projects

The Tea Association of the U.S.A., Inc., works within a well-developed Strategic Framework to support the tea industry and seeks to ensure an environment conducive to the growth of tea consumption. Using our strategic platforms as our guide, our activities in 2018 have encompassed the following:

Regulatory

  • Tea & Health
    • Letter sent to FDA in support of an on-pack icon being used to identify products as being “ Healthy”
    • Meta-Analysis review has begun partially funded by USTA. This will further enhance Tea’s healthful claims
    • DGAC submissions
  • Product Labeling
    • Prop 65 information shared re: Labeling and new lead standard
    • Submitted letters to USDA and FDA in support of articulating true tea (Camellis sinensis) from herbal teas or other botanicals.
  • Import
    • Import Coalition Activity working to reduce fees and time at our ports.
    • USTA Contracts all updated an available on line
  • Crop Chemicals
    • Chemical Priority List updated
    • Attended CropLife Food & Beverage Committee meeting met with EPA officials re: submission and pilot program for tolerance
    • Agreed activities for Consultant to work on behalf of member companies in Food & Beverage Committee
  • Other
    • Anthraquinones
      • European Issue, no concerns in the U.S.
    • Acrylamides – Coffee
    • Pyrrolizidine alkaloids

Guidelines

  • FSMA
    • Safety Data and process shared and explained
    • Micro guidelines reviewed
  • Tea
    • Tea Definitions reviewed and updated
    • Green House Gas emission data being collated
    • Tea Tasting terms updated
    • Use of modifier “herbal” or “Tisane” to be used for non- Camellia sinensis products communicated to USDA/FDA
    • Chemicals
      • Glyphosate Ruling
    • Tariffs
      • Assessed impact of Trump Administration Tariffs with China

Membership

  • Challenge of industry consolidations and attrition
  • “Roadshow” presentation developed highlighting value of Membership
    • Meetings with members and non-members being scheduled
  • N.A. Tea Conference
    • Working with T & H Assoc. of Canada
  • N.A. Tea Conference 2019
    • Survey developed and sent
    • 84 surveys completed via Survey Monkey
    • Results being collated
  • BOD Succession
  • Strategic Plan Review
  • Industry Data Gathering
    • Beverage Marketing Group
    • Technomics
    • NPD

Education

  • Meeting with NCA Re: potential Synergies
    • Education
    • Joint Webinars
    • Regulatory
  • Identifying opportunities to work with other educational organizations to create synergy
  • Development of Custom Tea Education for Member Companies
  • New benefits for STI being rolled out:
    • Articles
    • Blogger requests
    • Production Stats for key origins
    • IndividualiTea pictures and recipes being rolled out as content on Social Media
    • News summaries

Communication

  • Multiple Articles written for various publications
  • Public Relations for Hot Tea Month
  • Public Relations for Iced Tea Month
  • Working with Unilever and others re: PHA (Partnership for Healthy America) initiative
  • Sustainability Award winners to be uploaded to Website for Public viewing
  • Met with Dr. Sharon Hall, new President of UK Tea & Herbal Association
  • Met with new President of Canadian Tea & Herbal Association

The Tea Association of the U.S.A., Inc. :

  • Functions as the primary contact with the media to address their inquiries and to promote the consumption of tea. Some topics were:
    • Safety Data Collection and processes
    • FSMA queries
    • Heavy Metals
    • Sanitation
  • Functions as a clearinghouse for questions from the public and the trade in addition to directing customers to member companies.
  • Executes a tea public relations plan, which routinely generates in excess of one billion positive consumer impressions each year.
  • Collects industry information from multiple sources providing insights for use by our members.
  • Represents United States’ tea industry interests with domestic & foreign governments and at important global forums, including Food & Agricultural Organization – Intergovernmental Group on tea.
  • Organizes periodic networking and educational events designed to train, communicate, and help members expand their list of industry contacts while raising awareness for their own businesses.
  • Keeping Current all Industry Contracts
  • Commissions’ custom research, disseminates information and prepares trend reports for the benefit of members.

 

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