FAQ: (FREQUENTLY ASKED QUESTIONS)
TEA COUNCIL OF THE USA, INC. CALM-A-SUTRA OF TEA™
NATIONAL SCHOLARSHIP COMPETITION
- WHAT IS THE “CALM-A-SUTRA” OF TEA?
The “Calm-A-Sutra” of Tea™ is a nationwide search for the
most unique and creative way to drink tea, specifically black, green, white or oolong tea,
which are all from the Camellia sinensis plant, while explaining what aspects of
tea’s various health-related benefits appeal to you and why.
In addition, this national scholarship competition sponsored by the Tea Council of
the USA is meant to further educate America’s young people on the health-related benefits of drinking tea.
- WHAT DO I NEED TO DO?
Create a 1-2 minute homemade Internet video of yourself drinking tea (hot or iced; black, green,
white and oolong tea with no specific commercial brand mentions) in the most unusual, unique
and/or off-beat scenario while explaining what aspects of tea’s health-related benefits appeal
to you and why.
- WHY IS IT CALLED THE ‘CALM-A-SUTRA’ OF TEA? WHAT DOES THAT MEAN EXACTLY?
The Calm-A-Sutra of Tea is a play on words. “Calm” for the calming effect tea is known to have,
which is one of the many reasons people choose to drink it. And “Sutra,” which literally means
a rope or thread that holds things together, and more metaphorically refers to a collection of
rules, as in a guide. Thus, in the “Calm-A-Sutra” of Tea, we are asking people to tell and
show us how and why they drink tea.
- WHAT KIND OF VIDEO ARE YOU LOOKING FOR? IS THERE AN EXAMPLE OF ONE?
Think of this as a video essay on why you drink tea, and don’t forget to have some real creative
fun with it. For example, last year’s winner, “The Tougher Side of Tea” featured three construction
workers sitting down to enjoy lunch when one of the three begins to pour himself a cup of tea. The
other two proceeded to make fun of him for his un-masculine behavior but quickly changed their tune
when he began to explain the health benefits of why everyone should drink tea. By the end of the scene,
all three construction workers were toasting with tea cups. This video was selected as the unanimous
winner by the Tea Council panel of judges because it told a story that was entertaining to watch and
emphasized the many health related benefits of drinking tea in a conversational tone that was easy to
follow yet informative at the same time.
- WHY TEA?
Tea is great tasting and calorie-free, but more importantly, it’s full of flavonoids, which are
believed to be health-protective antioxidants and ultimately make drinking tea part of a
satisfying, healthy lifestyle.
- WHAT IF I NEED HELP WITH FINDING OUT ABOUT THE HEALTH BENEFITS OF TEA?
Please check out our section on Tea & Health at www.teausa.org/general/teaandhealth/ for more
specific information on tea’s many health-related benefits; however, this may require you to put
your thinking cap on and do a little online research to find out the specific health-related benefits
included in tea and which ones you find most appealing.
- WHAT KINDS OF TEA ARE APPROPRIATE?
Hot or iced black, green, white or oolong tea with no specific commercial brand mentions are appropriate choices. Herbal teas are not included.
- WHY NO SPECIFIC BRAND MENTIONS?
Because the Tea Council represents all tea and not one specific brand; to show favor to one would not be fair to the others.
Above all, the objective of this competition is to answer the “how” and “why” you drink tea – not “what” brand of tea.
- WHO CAN ENTER TO WIN?
This contest is open to legal residents of the United States and Puerto Rico, who are at least 16 years of
age as of May 8, 2008. Employees of the Tea Council of the USA, Inc., its members, affiliates, advertising and
promotional agencies and the immediate families and household members of each are not eligible. This
contest is void where prohibited or otherwise regulated. No purchase is necessary to enter or win.
- WHAT QUALIFIES AS AN APPROPRIATE ENTRY/SUBMISSION?
All entries must be original Internet videos created by the entrant, must focus on a unique
and creative way to drink tea, and must contain at least one valid message regarding Tea’s
health-related benefits, specifically black, green, white and oolong tea (with no specific
commercial brand mentions).
Entries submitted should be one (1) to two (2) minutes in length and should not exceed two
(2) minutes.
Entrants must upload their video entries via YouTube.com and submit as a Web link that is
provided by YouTube.com upon upload completion. This Web link will be required at the time
of submission.
Entries should not contain any indecent or obscene material, sexual content, inappropriate
language, unsuitable behavior or adult material. Any entry that, in the sole judgment of
the judging panel, violates this requirement will be automatically discarded and will not
be eligible for further consideration.
Entrants may submit multiple video submissions, as long as, in the judgment of the judging
panel, each subsequent entry is dissimilar from any previous entries the entrant has submitted.
- WHAT HAPPENS TO MY ENTRY/SUBMISSION AFTERWARDS?
Upon submission, all entries become the property of the Tea Council of the USA, Inc., which
may edit, adapt, copyright, publish, produce, market, and use the submitted video entries
in whole or in part for any purpose and in any media without attribution, compensation or
royalties.
All entries will be screened by judging panel selected by the Tea Council of the USA, Inc.
with the most creative, unique and popular video that contains at least one clearly stated
message regarding Tea’s health-related benefits, specifically black, green, white and oolong
tea (with no specific commercial brand mentions), and does not contain any indecent or
obscene material, sexual content, inappropriate language, unsuitable behavior or adult
material, will be selected as the winner.
By submitting a video entry, each entrant accepts the Complete Contest Rules and agrees to
be bound by the decision of the judging panel, whose decisions are final in all matters
relating to this contest.
- WHEN IS THE DEADLINE FOR ENTRY?
Entries must be received electronically through the Tea Council of the USA, Inc. Web site
entry submission form, available at www.teausa.org/calmasutra no later than midnight on
Wednesday August 6, 2008.
- WHAT ARE THE PRIZES?
One (1) GRAND PRIZE WINNER will receive:
- A check in the amount of $20,000 paid directly to the school or educational
institution on the winner’s behalf
- An opportunity to participate in a media tour with local broadcast news programs
and newspapers with celebrity spokesperson Megyn Price of the CBS sitcom “Rules of Engagement”
- Afternoon tea (and/or lunch) with Megyn at a trendy tea salon (or restaurant) in the winner’s hometown region
If winning entrant is under the age of 18, a parent or guardian must accompany the winner and be present with winner
at all times for all scheduled media opportunities and tea/lunch with celebrity spokesperson. All local car travel
associated with media tour and tea/lunch with spokesperson will be provided by the Tea Council of the USA, Inc.
- WHAT IS THE CRITERIA FOR JUDGING?
Final judging will be conducted on or before Monday, August 11, 2008 by a panel of knowledgeable
representatives selected by the Tea Council of the USA, Inc., with the decision of the
panel based on the following criteria:
- HEALTH-RELATED MESSAGE (50%; Entry must contain at least one
clearly stated message regarding Tea’s health-related benefits, specifically black,
green, white and oolong tea with no specific commercial brand mentions),
- CREATIVITY (20%),
- INDIVIDUALITY (20%),
- POPULARITY (10%; Entries submitted via YouTube.com should be forwarded to family
and friends to accumulate “hits” thus increasing the video’s popularity on the World
Wide Web – the number of hits the entry receives will be considered in the screening
and judging of the entry).
Entries that contain any indecent or obscene material, sexual content, inappropriate language,
unsuitable behavior or adult material will be automatically discarded and will not be eligible
for further consideration. All decisions of the judging panel will be at their sole discretion
and will be final in all matters relating to this contest.
- HOW WILL I BE NOTIFIED IF I WIN?
Winners of the contest will be notified by telephone or e-mail no later than Friday, August 15, 2008.
- IF I DON’T WIN, HOW WILL I KNOW WHO DOES?
The identity of the winner will be available at www.teausa.org/calmasutra
no later than Friday, August 29, 2008.
- WHO IS THE TEA COUNCIL OF THE USA?
The Tea Council of the USA is a non-profit association that was formed in 1950 as a joint
partnership between tea packers, importers and allied industries within the United States,
and the major tea producing countries. It functions as the educational arm of the tea industry
with a primary goal of increasing overall awareness of tea by providing information about its many
positive attributes.
One of the Council’s primary objectives is the dissemination of key scientific findings about tea to
the public. The Tea Council does this in several ways including: funding scientific meetings to
bring tea researchers from around the world together to share key information and identify next steps
for future research projects; and working with health organizations and international scientists to
disseminate information about potential positive health effects of tea consumption on a public level.
Additional efforts of the Tea Council include outreach to the health professional community,
support and monitoring of key scientific meetings internationally, and ongoing interaction with leading
tea researchers.
- 18. WHAT IF I HAVE MORE QUESTIONS?
Please contact khughes@pollock-pr.com
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