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SPECIALTY TEA INSTITUTE SEATTLE 2005
8th Annual Symposium

Here's To Your Health: Specialty Tea is good for your body, mind and wallet!

The Specialty Tea Institute 8th Annual Symposium programs and workshops will take place in the Crowne Plaza · Seattle, Downtown, located at 1113 - 6th Avenue, just 5 blocks away from the Washington State Convention & Trade Center. Ph: (206) 464-1980

Crown Plaza Logo

Single Pricing
Track 1 (Friday): Certification Program-Level One: Member Rate $275 · Non-Member Rate $375
Friday Intensive Conference: Member Rate $225 · Non-Member Rate $325
Track 2 (Saturday): Certification Program-Level Two: Member Rate $275 · Non-Member Rate $375
Saturday Workshops: Member Rate $225 / $75 per class · Non-Member Rate $325 / $95 per class

Package Pricing
Package 1: Track 1 and Track 2: Member Rate $500 · Non-Member Rate $650
Package 2: Friday Intensive and Full-Day Saturday Workshops: Member Rate: $425 · Non-Member Rate $575
Package 3: Friday Intensive and Track 2: Member Rate: $475 · Non-Member Rate $625
Package 4: Track 1 and Saturday Workshops: Member Rate: $475 · Non-Member Rate $625

TRACK 1 AND FRIDAY INTENSIVE CONFERENCE
Friday, April 15, 2005

Track 1: Certification Program: Foundations of Tea: Level One
As a preliminary look into the basics of tea, Foundations of Tea: Level One, will provide attendees with a strong understanding of the different components of tea. Topics will include, where and how teas are grown, how they are processed and what differentiates the different types and classifications of tea. Attendees will have the opportunity to taste teas and to examine the different styles of the leaves, discuss tea steeping and basic characteristics of different teas.

A manual (binder) will be provided at the beginning of Level One and an exam will follow at the completion of this seminar. Passing the exam will be mandatory for those wishing to be certified as having successfully completed, Foundations of Tea: Level One.
Member Rate: $275
Non-Member Rate: $375

Friday Intensive Conference
Member Rate: $225
Non-Member Rate: $325


OPEN TO ALL ATTENDEES

7:30am-8:30am Continental Breakfast and Check-In
Room: Yellowstone · Evergreen Ballroom-Lobby Level
8:30am-8:45am Welcome and Opening Remarks by Shashank Goel,
Chairman of the Advisory Board of the Specialty
Tea Institute and Jennifer Petersen, Chairman of the
2005 STI Symposium Committee.
Room: Yellowstone · Evergreen Ballroom-Lobby Level

TRACK 1

9:00am-10:00am
Track 1: Legends and Definitions of Tea
Room:
Glacier · Evergreen Ballroom-Lobby Level

10:00am-10:30am
Tea Break & Questions

10:30am-11:30am
Track 1: Origins, Methods of Production
& Basic Leaf Styles
Room:
Glacier · Evergreen Ballroom-Lobby Level

11:30am-1:00pm
Track 1: Speaker Luncheon
"Steeped with Good Health"
Mr. Joe Simrany will refresh us with the history of tea, its future in the beverage industry and its amazing impact upon all of us as "The Beverage for a Healthy Lifestyle." He also provides practical applications as to how you could safely use the health message to increase your tea sales.
Speaker: Joe Simrany, President, TeaAssociation of USA, Tea Council and Specialty Tea Institute.
Room:
Yellowstone · Evergreen Ballroom-Lobby

1:00pm-2:30pm
Track 1: General Cup Characteristics, Preparation & Tasting
Room:
Glacier · Evergreen Ballroom-Lobby Level

2:30pm-3:00pm
Tea Break & Questions

3:00pm-3:30pm
Track 1: Trends & Blending
Room:
Glacier · Evergreen Ballroom-Lobby Level

3:30pm-5:00pm
Track 1: Review Session: Level One
Certification attendees are also welcome to attend the tea break between 4:00pm-4:30pm.
Room:
Glacier · Evergreen Ballroom-Lobby Level

5:00pm-5:30pm
Track 1: Examination: Level One
Room:
Glacier · Evergreen Ballroom-Lobby Level

FRIDAY INTENSIVE CONFERENCE

9:00am-10:00am
F I: The Healthy Benefits of Tea
Tea as a mouthwash? Long purported to give life-extending benefits, recent studies underscore the goodness of tea for the whole body including healthy teeth and gums. Learn about the health properties of tea and why it is important to you and to your business. Studies are cited and handout materials will be pertinent for your in-house consumer reference.
Room:
Sequoia · Evergreen Ballroom-Lobby Level

10:00am-10:30am
Tea Break

10:30am-11:30am
F I: Sharing the Passion of Tea
An exciting panel of industry leaders will share their passion for tea and its lifestyles. Catch the enthusiasm of tea and learn how to share your passion with your customers, use fundamental examples of an in-house tea training program for customers and incorporate tea education. During the Q&A, you will have an opportunity to obtain answers that pertain to your specific needs.
Room:
Sequoia · Evergreen Ballroom-Lobby Level

11:30am-1:00pm
F I: Speaker Luncheon:
"Steeped with Good Health"
Mr. Joe Simrany will refresh us with the history of tea, its future in the beverage industry and its amazing impact upon all of us as "The Beverage for a Healthy Lifestyle". He also provides practical applications as to how you could safely use the health message to increase your tea sales.
Speaker: Joe Simrany, President, Tea Association of USA, Tea Council and Specialty Tea Institute.
Room:
Yellowstone · Evergreen Ballroom-Lobby Level

1:00pm-2:30pm
F I: Tea and Coffee:
How to Make a Happy Marriage?
Learn easy ways to couple fine tea and gourmet coffee in the same household. From the smallest café to the most complex restaurant, hear why coffee and tea can go together to satisfy the most discriminating consumer tastes while not driving management crazy with logistics. A "must-do" class for anyone in either industry.
Room:
Sequoia · Evergreen Ballroom-Lobby Level

2:30pm-3:00pm
Tea Break

3:00pm-4:00pm
F I: Authentici-tea
Organic and fair trade: what are they and how are they endorsed? Who certifies the certifiers? Which countries have valid certification processes? What is kosher certification and how is it applied? How do you know that you are purchasing tea from a reliable source? It sounds great to buy from small plantations that are not part of a recognized planters association (i.e. Darjeeling); what are the pros and cons of buying directly from plantations? These questions and yours will be answered as we strive to maintain quality and integrity in the world of tea.
Room:
Sequoia · Evergreen Ballroom-Lobby Level

4:00pm-4:30pm
Tea Break

TRACK 2 AND SATURDAY WORKSHOPS

Saturday, April 16, 2005


Track 2: Certification Program: Foundations of Tea: Level Two
Foundations of Tea: Level Two will take an in-depth look at the production of teas (manufacture), different cupping methods for teas (including but not limited to the method approved by STI and used as the international standard), leaf styles and origins, characteristics of CTC as well as Orthodox teas. This seminar will allow attendees to view and taste many of the teas now available and consumed in the US market. The focus will be on loose leaf teas but CTC and fanning methods will also be included along with the introduction of grading standards. After the teas are examined, steeped and tasted, there will be an exam that will follow the conclusion of the seminar.
A manual (binder) will be provided at the beginning of Level Two and passing the exam will be mandatory for those wishing to be certified as having successfully completed, Foundations of Tea: Level Two
Member Rate: $275
Non-Member Rate: $375

Saturday Workshops -Full Day Package or Ala Cart
Member Rate: $225 or $75 per class
Non-Member Rate: $325 or $95 per class


OPEN TO ALL ATTENDEES

8:00am-9:00am Morning Tea & Check In
Room: Yellowstone · Evergreen Ballroom-Lobby Level

TRACK 2

9:00am-10:00am
Track 2:
The Production and Manufacture of Tea
Room:
Glacier · Evergreen Ballroom-Lobby Level

10:00am-10:30am
Tea Break & Questions

10:30am-11:30am
Track 2: Leaf Styles, Origins and Characteristics: A Physical Examination
Room:
Glacier · Evergreen Ballroom-Lobby Level

11:30am-12:30pm
Networking Luncheon
Room:
Yellowstone · Evergreen Ballroom-Lobby Level

12:30pm-2:00pm
Track 2:
Steeping and Enjoying Different Teas
Room:
Glacier · Evergreen Ballroom-Lobby Level

2:30pm-2:30pm
Tea Break & Questions

2:30pm-3:45pm
Track 2:
Cupping Teas in a Professional Manner
Room:
Glacier · Evergreen Ballroom-Lobby Level

3:45pm-4:30pm
Track 2: Review Session: Level Two
Certification attendees are also welcome to attend the tea break between 3:30pm-4:00pm.
Room:
Glacier · Evergreen Ballroom-Lobby Level

4:30pm-5:00pm
Track 2: Examination: Level Two
Room:
Glacier · Evergreen Ballroom-Lobby Level

SATURDAY WORKSHOPS

9:00am-10:00am
Workshop 1: Tea Bags: Those convenient little sachets we love to hate!
With a major consumer demand for teabags, the wise tea connoisseur wants to know more about: what goes into the packaging? What teas are used? How are they manufactured? Private labeling? In-store merchandising: should your business incorporate teabags into its loose-leaf program? And witness fascinating presentations by industry leaders who know the best of both worlds.
Room:
Sequoia · Evergreen Ballroom-Lobby Level · Member: $75 · Non-member: $95

10:00am-10:30am
Tea Break

10:30am-11:30am
Workshop 2: Put a Little Tea in your Coffee: How Tea can Increase your Profitability
It is commonly held that Tea is the most profitable product available to the Specialty Retailer and Foodservice Operator. This seminar demonstrates how to harness the profit potential of tea to enhance your total revenue and profitability.
Room:
Sequoia · Evergreen Ballroom-Lobby Level Member: $75 · Non-member: $95

11:30am-12:30pm
Networking Luncheon
Room:
Yellowstone · Evergreen Ballroom-Lobby Level

12:30pm-2:00pm
Workshop 3: The Blends and Trends of Specialty Tea
Fascinated by the possibilities of blending your own signature teas? What's "hot" in tea blends for the near future? We've paired a professional flavoring consultant with a renowned tea broker who will share their knowledge of how tea is blended, scented or flavored to create English Breakfast, Earl Grey, Jasmine, and more exotic mixtures. Trainers will discuss shelf life, storage, and cite sources for your reference.
Room:
Sequoia · Evergreen Ballroom-Lobby Level Member: $75 · Non-member: $95

2:00pm-2:30pm
Tea Break

2:30pm-3:30pm
Workshop 4: Marketing: Street-Smart Ideas for any Business!
Infuse some "Wow!" into your public relations and marketing plan. Hear pragmatic ideas that will take your sales from so-so to spectacular. A hands-on-class that will help you increase your bottom-line.
Room:
Sequoia · Evergreen Ballroom-Lobby Level Member: $75 · Non-member: $95

3:30pm-4:00pm
Tea Break

6:30PM - 9:30PM Networking Reception @ the Space Needle

The Space Needle is inviting all Tea lovers to join STI and your fellow Tea associates in a wrap up celebration that will be the ideal ending. With a beautiful view, perfected cocktails, gourmet hors d'oeuvres and a chance to network or just catch up, this is an event you won't want to miss!
Location: Space Needle · Seattle Room, 203 6th Avenue North Pre-register: $40 · At Door: $45 To pre-register for the Space Needle Networking Reception, visit www.teausa.com, click on the Seattle Symposium icon or call (212) 986-0250.

CONFERENCE & SEMINAR
REGISTRATION INFORMATION

We encourage you to pre-register, so that you may receive your registration materials via mail to avoid the long lines at the SCAA counter. Please register on the SCAA registration form in this booklet or online at www.scaa.org before April 13, 2005.If you are not pre-registered, STI attendees must register on-site at the STI counter, located at the Crowne Plaza Hotel.
For more information on registering, see the following: