| World Tea Forum Presenters' Material
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TEA
& HEALTH: MORE GOOD NEWS: Dr. Jack Bukowski of Harvard University presents his latest research on the immune system and the benefits of drinking tea. In addition, the Tea Association disclosed the latest results of a consumer poll on the power of the “tea & health” message to increase consumption.
Invigorating industries and reinventing brands has been a hallmark of the Kaplan Thaler Group. Dynamic founder and CEO/President Linda Kaplan Thaler takes a look at tea from an advertising approach and relates how effective marketing and communications changed the image of another little known commodity to a #1 consumer brand in the nation.
SECURITY OF THE WORLD TEA SUPPLY – PANEL
DISCUSSION LED BY JOHN HYDE John Hyde, Security manager for Maersk Sealand, takes us through the practicalities of the recent Customs (C-TPAT) and Food and Drug Administration (FDA) food security initiatives. Charles Powell of CH Powell Customs Brokers provides an overview of the Bioterrorsim Act (registration of worldwide food facilities, prior notification of imports, & retention of records). Panel members from the Tea Association explain how they plan to expand the Association’s role to include serving as US Agent for foreign companies. Representatives from producing countries will examine the implications from their perspective.
THE
STATE OF THE UK TEA MARKET: A presentation by Bill Gorman, Executive Director, UK Tea Council, on the state of the market on his side of the Atlantic.
NFO Research Inc. reveals original research findings on the latest consumer trends within the United States. A summary of the research is provided here to all members. Tea Association members who wish to may purchase a copy of detailed NFO findings for $2,000 by contacting the Tea Association staff at info@teausa.org or 212-986-9415. PESTICIDES: WORKING TOWARDS GLOBAL STANDARDS – A PANEL DISCUSSION Representatives from the FAO, European Tea Committee,
U.S Environmental Protection Agency and producing countries discuss
the possibilities for global legislation of pesticide residues in tea.
STI Advisory Board Chairman and Ambootia Tea owner Shashank Goel discusses STI’s mission within the tea industry and looks ahead to the coming year.
GLOBAL POTENTIAL FOR RTD TEA: Learn how Ready-To-Drink tea is expanding the market and changing how consumers view tea. Virginia Blake-West, Senior Director of Marketing, Pepsi Lipton Tea Partnership, shares Pepsi’s perspective on tea and examines the potential for the expansion of liquid tea beverages and RTD.
Mr. Arun Grover, Deputy Chief Operating Officer, Marketing & Strategy for the Assam Company, provided an overview of Indian tea. In addition, Mr. Krupa David, Managing Director of the Goodricke Group Ltd., unveiled details of a 12-month Darjeeling promotion.
TEA SOURCING PARTNERSHIP: A GLOBAL PERSPECTIVE
FOR THE TEA TRADE Chris Pinfold, Executive Director of Tea Sourcing Partnership and panelists
from producing and consuming countries present a thought provoking session
about the tea industry’s role as it pertains to social and environmental
responsibility. |
The Tea Association of the USA, Inc.
