Presenter's Material
"How to Use a Health Benefits Message to Market Your Brand"
Since it will be number of years before the tea industry can promote a government health claim, the time is right to "test the limits" of a reasonable health benefits marketing campaign.
The goal of this session was to show how tea companies are aggressively marketing their products by taking advantage of the tea & health research - through advertising -on pack and on websites. And to encourage more tea companies to consider incorporating a health message in their marketing efforts.
Louise Pollock, from our NYC based Public Relations Agency, Pollock Communications and Richard Mann, Tea Council legal counsel/advisor from Keller & Heckman, will lead this session.
As chairman of Pollock Communications, Inc., Louise Pollock, helps clients develop targeted marketing campaigns that cultivate positive brand perceptions among key decision makers. She has received several awards including Silver Anvils by the Public Relations Society of America, the National Agriculture Marketing Association's Best of NAMA and the President's Circle Award from the American Dietetic Association. Louise also appears in Who's Who in America, Who's Who Among Marketing Executives, and Who's Who Among American Women.