Presenter's Material
"Understanding the Consumer"
Printable Mintel Tea Report Order Form
The Tea Industry is undergoing a period of rapid change involving many different products and forms of tea. While this is good for the industry because it broadens the customer base, it also places the burden of responsibility on the tea marketer to be aware of how changes in the target audience may necessitate changes in the marketing plan.
The Mintel Corporation, a research firm headquartered in Chicago, IL recently completed a consumer intelligence report on traditional tea and RTD tea. They allowed Joe Simrany to summarize the information and invite our delegates to purchase the complete report should they require full details.
Joe Simrany is the President of the Tea Association of the U.S.A., Inc., the Tea Council of the U.S.A., Inc., and the Specialty Tea Institute. In these capacities, Joe tracks trends, disseminates information and represents the interests of the wholesale and retail tea industry on a broad spectrum of issues. As president of the Tea Council, he leads the industry's educational and public relations efforts relative to communicating the many attributes of tea to consumers.
Prior to joining the Tea Association of the U.S.A., Joe spent 25 years in the cookie & cracker business, most recently as the VP of Marketing of Sunshine Biscuit Company.