Presenter's Material
"RTD: Has the Industry Fulfilled It's Potential"
Brad Borgman's presentation consolidated data and qualitative strategic issues pertaining to the US RTD Tea market, highlighting positive market trends and opportunities by analyzing both general trends across the market as well as specific activities of manufacturers and significant retail players.
Presentation coverage included:
- A text and table summary of historical and forecast market sizing and development
- Discussion of the distribution environment including distribution trends & other factors that might affect successful supply operations
- Key factors and opportunities driving market growth
- Key product types and changes in the market product mix
- A summary of general consumer demographics/preferences for RTD Tea and the impact of such trends on future market developments
- Related market's and their relative complementary/competitive position relative to RTD Tea
- Discussion of the 'tea culture' and its associative impact on RTD developments, with foreign market examples
- Other expected future developments
Brad Borgman is the Consulting Business Development Manager for Euromonitor International's Americas division. Euromonitor International publishes annual global market databases on more than 100 unique consumer product sectors in more than 50 unique country markets. The company counts more than 1,000 active clients across a wide range of global FMCG markets (including both Hot and Soft Drinks), including a majority of consumer product-based Fortune 500 companies. Additional strategy work through a separate Consulting division typically deals with complementing and/or expanding upon the syndicated information already provided by parent company Euromonitor International in order to provide a comparative global market view of product/service sizing and trends, looking closely at competitive and distribution developments across a broad range of consumer and B2B product and service sectors.