Presenter's Material
"World Tea Expo - Your Industry Trade Show"
- Video Clip 1 - EXHIBITOR.wmv - 8 Mb
- Video Clip 2 - ATTENDEE.wmv - 5.5 Mb
- Video Clip 3 - CLOSING.wmv - 6 Mb
World Tea Expo President, George Jage, defined the proven benefits of participating in trade shows for both exhibitors and attendees alike. He explored how trade shows differ from various other marketing efforts and why participation is so effective in not only increasing market share but also solidifying and maintaining brand awareness.
George Jage organized the founding of SFG Group LLC, 2003, specifically to launch a trade show dedicated to the tea industry. Debuted as the Take Me 2 Tea Expo, the inaugural event hosted 65 companies and over 1,200 attendees. After growing more than 200% in two years, the show re-branded as the World Tea Expo to more aptly describe the scope of the event. Now, in its fourth year, the World Tea Expo expects to host over 200 companies and 3, 000 attendees.
George has over 12 years of trade show management experience and was named as one of Tradeshow Week's "Next Generation of Leaders" in 2004. He graduated from the University of Wisconsin at Oshkosh with a B.S. in Microbiology. He later attended the MBA program at Marquette University and is currently completing his CEM certification in Exhibiting Management. George has been a member of the Young Entrepreneurs Organization.